The iPhone has revolutionized the way Kenyans communicate, work, and play since its introduction to the Kenyan market in 2008. Over the years, the iPhone has become a symbol of status, convenience, and sophistication in the country. From its first iteration, the iPhone has made tremendous strides in expanding its presence in the country. Here, we look at how the iPhone has expanded in Kenya since its introduction.
The iPhone was first released in Kenya in 2008. At the time, the phone was considered a luxury item and was considered unaffordable by the majority of Kenyans. This was due to the high cost of the device, as well as its limited availability. However, over the past decade, the iPhone has become increasingly popular and accessible in Kenya.
The introduction of the iPhone to the Kenyan market was accompanied by a number of initiatives that made the device more accessible. In 2009, Apple partnered with Safaricom, the largest telecom operator in the country, to offer a range of plans that made the iPhone more affordable to Kenyans. This included the introduction of a range of pre–paid plans that allowed users to pay for the device over time. This made the iPhone more accessible to a wider range of users.